CAC Calculator
Calculate your Customer Acquisition Cost (CAC) to measure the total cost to acquire a new customer across all marketing and sales efforts.
How to Use This App
1
Step 1: Enter Total Marketing Costs
Input the total amount spent on marketing during a specific period.
2
Step 2: Enter Total Sales Costs
Input the total amount spent on sales activities for the same period.
3
Step 3: Enter New Customers Acquired
Input the total number of new customers acquired during that period.
4
Step 4: Calculate Your CAC
The calculator will instantly show you the average cost to acquire a single new customer.
About This App
Customer Acquisition Cost (CAC) is a critical business metric that measures the total expense of acquiring a new customer. It includes all marketing and sales costs involved. By comparing your CAC to the Lifetime Value (LTV) of a customer, you can assess the long-term profitability and sustainability of your business model.
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