Connection Rate Calculator
Measure the percentage of ad clicks that successfully load your landing page, helping you diagnose drop-offs.
How to Use This App
1
Step 1: Enter Ad Clicks
Input the total number of clicks your ad or link received from the ad platform.
2
Step 2: Enter Landing Page Views
Input the total number of page views recorded on your landing page from that same campaign.
3
Step 3: Calculate Connection Rate
The calculator will instantly show the percentage of clicks that successfully resulted in a landing page view.
About This App
The Connection Rate is a vital diagnostic metric that shows the percentage of users who clicked your ad and successfully landed on your page. A low connection rate can indicate problems like slow page load speed, broken links, or tracking discrepancies between your ad platform and analytics. Monitoring this rate helps ensure your ad spend isn't wasted on clicks that never reach their destination.
connection rate
ad tracking
landing page performance
marketing kpi
ad clicks
page views