Cost Per Acquisition (CPA)
Calculate your campaign's Cost Per Acquisition (CPA) to measure the true cost of acquiring each new customer.
How to Use This App
1
Step 1: Enter Total Campaign Cost
Input the total amount of money spent on your marketing or advertising campaign.
2
Step 2: Enter Number of Acquisitions
Input the total number of new customers or acquisitions generated by the campaign.
3
Step 3: Calculate Your CPA
The calculator will instantly show you how much it cost to acquire each customer on average.
About This App
Cost Per Acquisition (CPA) is a marketing metric that measures the total cost to acquire a single paying customer for a specific campaign or channel. Unlike CPC, which measures the cost of a click, CPA focuses on the cost of a conversion. It's a critical KPI for understanding campaign profitability and making informed budgeting decisions.
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