Ad Creative Engagement Rate
Measure the engagement rate of your ad creatives by analyzing total interactions and impressions.
How to Use This App
1
Step 1: Enter Total Engagements
Input the total number of interactions with your ad (e.g., likes, comments, shares, clicks).
2
Step 2: Enter Total Impressions
Input the total number of times your ad was displayed.
3
Step 3: Calculate Your Rate
The calculator will instantly show the percentage of impressions that resulted in an engagement.
About This App
The Creative Ad Engagement Rate is a vital KPI for advertisers to understand how compelling their ad creatives are. Unlike CTR, which only measures clicks, this metric includes all forms of interaction, providing a broader view of your ad's performance. Use this calculator to quickly assess and compare the effectiveness of different ad versions.
engagement rate
ad creative
marketing kpi
ctr
advertising analytics
creative performance