CAC Calculator

Calculate your Customer Acquisition Cost (CAC) to understand the total cost of acquiring a new customer.

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How to Use CAC Calculator

Follow these simple steps to get the most out of this tool.

  1. 1

    Enter Total Marketing & Sales Spend

    Input the total amount of money spent on marketing and sales efforts over a specific period.

  2. 2

    Enter New Customers Acquired

    Provide the number of new customers you gained as a result of that spend.

  3. 3

    Calculate CAC

    The calculator will determine your Customer Acquisition Cost, showing you the average cost to acquire each new customer.

About CAC Calculator

Learn more about the purpose and features of this tool.

The Customer Acquisition Cost (CAC) Calculator is a crucial business metric that measures the total cost associated with acquiring a new customer, including both marketing and sales expenses. Understanding your CAC is essential for evaluating profitability, making informed decisions about your business model, and ensuring long-term scalability. This tool helps you calculate this vital metric quickly and easily.

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