CAC Calculator

Calculate your Customer Acquisition Cost (CAC) to understand the total cost of acquiring a new customer.

How to Use CAC Calculator

  1. 1

    Enter Total Marketing & Sales Spend

    Input the total amount of money spent on marketing and sales efforts over a specific period.

  2. 2

    Enter New Customers Acquired

    Provide the number of new customers you gained as a result of that spend.

  3. 3

    Calculate CAC

    The calculator will determine your Customer Acquisition Cost, showing you the average cost to acquire each new customer.

About CAC Calculator

The Customer Acquisition Cost (CAC) Calculator is a crucial business metric that measures the total cost associated with acquiring a new customer, including both marketing and sales expenses. Understanding your CAC is essential for evaluating profitability, making informed decisions about your business model, and ensuring long-term scalability. This tool helps you calculate this vital metric quickly and easily.

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