Churn Rate Calculator
Calculate your customer churn rate to measure customer loyalty and retention.
Calculate your customer churn rate to measure customer loyalty and retention.
Input the total number of customers at the beginning of the period.
Provide the number of customers who churned (cancelled or did not renew) during that period.
The calculator will determine the percentage of customers you lost.
The Churn Rate Calculator helps businesses determine the percentage of customers who stopped using their service over a specific period. Understanding and tracking churn is vital for sustainable growth, as it highlights potential issues with customer satisfaction, product value, or market fit. A high churn rate can significantly impact revenue and profitability, making this a critical metric for any subscription-based or service-oriented business.
Calculate the percentage of customers who start using your product after purchasing.
Calculate your Average Order Value (AOV) to understand customer spending habits and boost revenue.
Calculate your Average Revenue Per User (ARPU) to understand the value of each user.