Repeat Purchase Rate Calculator

Calculate the percentage of customers who make a repeat purchase to measure customer loyalty and retention.

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How to Use Repeat Purchase Rate Calculator

Follow these simple steps to get the most out of this tool.

  1. 1

    Enter Number of Customers

    Input the total number of unique customers who made a purchase during a specific period.

  2. 2

    Enter Repeat Customers

    Provide the number of those customers who made at least one additional purchase during that same period.

  3. 3

    Calculate Repeat Rate

    The calculator will determine the percentage of your customers who are returning to buy again.

About Repeat Purchase Rate Calculator

Learn more about the purpose and features of this tool.

The Repeat Purchase Rate Calculator is a key metric for businesses to understand customer loyalty. It measures the percentage of existing customers who return to make another purchase within a specific timeframe. A high repeat purchase rate is a strong indicator of customer satisfaction, product value, and the effectiveness of your retention strategies.

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