Repeat Purchase Rate Calculator

Calculate the percentage of customers who make a repeat purchase to measure customer loyalty and retention.

How to Use Repeat Purchase Rate Calculator

  1. 1

    Enter Number of Customers

    Input the total number of unique customers who made a purchase during a specific period.

  2. 2

    Enter Repeat Customers

    Provide the number of those customers who made at least one additional purchase during that same period.

  3. 3

    Calculate Repeat Rate

    The calculator will determine the percentage of your customers who are returning to buy again.

About Repeat Purchase Rate Calculator

The Repeat Purchase Rate Calculator is a key metric for businesses to understand customer loyalty. It measures the percentage of existing customers who return to make another purchase within a specific timeframe. A high repeat purchase rate is a strong indicator of customer satisfaction, product value, and the effectiveness of your retention strategies.

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