Activation Rate Calculator

Calculate the percentage of customers who start using your product after purchasing.

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How to Use Activation Rate Calculator

Follow these simple steps to get the most out of this tool.

  1. 1

    Enter Purchased Customers

    Input the total number of customers who have purchased or signed up for your service.

  2. 2

    Enter Activated Customers

    Provide the number of those customers who have completed the key activation event (e.g., set up their profile, used a core feature).

  3. 3

    Calculate Activation Rate

    The calculator will determine the percentage of customers who have successfully activated.

About Activation Rate Calculator

Learn more about the purpose and features of this tool.

The Activation Rate Calculator is a key tool for SaaS and other service-based businesses to measure user engagement right after acquisition. It calculates the percentage of paying customers who take a specific action that signifies they have started using the product. A high activation rate indicates a smooth onboarding process and that users are finding initial value quickly.

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