Activation Rate Calculator
Calculate the percentage of customers who start using your product after purchasing.
Calculate the percentage of customers who start using your product after purchasing.
Input the total number of customers who have purchased or signed up for your service.
Provide the number of those customers who have completed the key activation event (e.g., set up their profile, used a core feature).
The calculator will determine the percentage of customers who have successfully activated.
The Activation Rate Calculator is a key tool for SaaS and other service-based businesses to measure user engagement right after acquisition. It calculates the percentage of paying customers who take a specific action that signifies they have started using the product. A high activation rate indicates a smooth onboarding process and that users are finding initial value quickly.
Calculate your Average Order Value (AOV) to understand customer spending habits and boost revenue.
Calculate your Average Revenue Per User (ARPU) to understand the value of each user.
Calculate your customer churn rate to measure customer loyalty and retention.